GIANT BIKES - MOMENTUM
Giant bikes came to us for an exciting new release, Momentum - Giant's electric bike geared for the suburban and urban commuter. A key part of this was that our audience was looking for an alternative to the gas guzzling cars that contribute to our planet's delicate environment. Plus, its a bit more fun than trying to find a parking spot.
We created a fun and vibrant campaign for our young audience and got the word out through social.